Founder & Lead Design
TOBIN DORN
Tobin Dorn is a global product and design executive who partners with leadership teams to build brands that command markets.
Across a 30-year career directing design and creative strategy for Puma, FILA, Skechers, and the UFC, he has consistently translated business objectives into category-defining products and the brand narratives that carry them to scale.
His value to executive teams lies in connecting vision to execution aligning design, product, and storytelling behind a clear commercial strategy, then delivering work that performs in the market.
Having led creative organizations across the United States, Brazil, Germany, and China, Tobin brings the cross-cultural fluency and operational rigor required to grow brands globally. As the founder of X-Design Lab, he advises companies at the intersection of brand, product, and growth, helping them move decisively from concept to impact.
Co-founder + Art Director
FRITZ
COLINET
Fritz Colinet is a marketing and branding veteran with decades of experience building and scaling brands across multiple industries. Based in Texas, Fritz serves as an advisor to X-Design Lab, bringing strategic clarity, market insight, and real-world perspective to the team.
A long-time colleague and trusted collaborator, he is also the creative force behind Retna Media, where he has led branding, marketing, and growth initiatives for established companies and emerging brands alike.
veteran with decades of experience building and scaling brands across multiple industries. Based in Texas, Fritz serves as an advisor to X-Design Lab, bringing strategic clarity, market insight, and real-world perspective to the team.A long-time colleague and trusted collaborator, he is also the creative force behind Retna Media, where he has led branding, marketing, and growth initiatives for established companies and emerging brands alike.
Fritz Colinet
is a marketing
and branding
Artificial Intelligence
Motion Design
Creative Systems
CHRISTIAN
LUIS
As co-founder of CtrlN and Creative Director at X Design Lab, Christian bridges technology and design, transforming complex ideas into visuals that connect strategy, emotion, and innovation.
His work spans branding, motion, AI production, digital experiences, product visualization, and next-generation creative workflows built for the future of marketing.
Building the Future of
Creative Production
LET'S CONNECT.
Ready to start your next project.
19565 Biscayne Blvd, Suite 412
Aventura, FL 33180, USA